Key Responsibilities Include
- Design, manage and implement marketing and sales strategies to support product penetration and distribution
- Identify opportunities to build MSIG's new social marketing brands and leverage the existing product portfolio for extension into new consumer and product segments and expansion across markets
- Develop consumer-led strategies, positioning, marketing mix, and implementation plans for new products and services for adoption across markets and distribution channels
- Work collaboratively with country programs to complete market & consumer landscape assessments for new product launch
- Review key trends and technology advancements in the SRH sector
- Identify opportunities for corporate/business partnerships that will contribute to the organization's mission and goal
- Any other duties which will ensure the smooth and effective running of MSI Ghana
Qualification Required & Experience
- Bachelor's Degree in Marketing and Communications
- Other professional qualifications, ideally in Project Management, Communications and marketing desired
Skills And Experience
- At least 7 years of relevant post-graduation work experience
- Demonstrated understanding of product and service marketing
- Experience in marketing to the youth and ability to build successful relationships
- Experience in managing and working with brands
- Experience in using marketing research and analysis techniques and tools to inform decision making
- Experience in delivering integrated messages and campaigns across a variety of offline and online channels, including emerging technologies and social media
- Experience in managing relationships with communications agencies and internal stakeholders
- Knowledge of current communications methods and working with databases and CRM systems
- Outstanding written and verbal communication skills, able to write high-quality reports
- Experience in working for and with international NGOs (or multilateral or bilateral agencies such as the UN)
- Must be pro-choice.
Location: Accra
How To Apply For The Job
Interested and qualified applicants should send their applications addressed to:
Director - Human Resource, Organization, and Admin
Marie Stopes Int. Ghana
PMB 267, Accra
Or By E-mail Through

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